Search Engine Optimization
In 62% of all searches performed, the user will only look at the first page of results before abandoning the search.
Clearly, optimizing your site so that your listing will appear on the first page of results, for as many of your site’s key search terms as possible, will have a dramatic affect to the amount of site traffic. Here are three essential search engine optimization techniques that you will benefit from most:
Keyword list development
It is critical to know who your target market is, and then find out what search terms they will likely be searching on to find your site. Helping you develop this list of keywords is one of the most important search engine optimization services that we can provide you. We know the tools that will give you this critical information.
Code Optimization
This might be something only your programmer knows, but optimizing your Meta data is an essential part of optimizing your site. Simply put, Meta data is part of your site’s code, but it is also high-energy food for search engine spiders. Developing this data for you is another key value of our search engine optimization services, as developing this data takes considerable expertise – not to mention being up-to-speed on current standards is critical.
Content Optimization
While the keyword list is used for developing your site’s Meta data, it is also used to make minor copy changes to each ‘important’ page of your Website. We work with your copy writer to ensure each key page has a strong purpose and effective call-to-actions, while at the same time improving the probability of search engines ranking your important pages high within their index - without sacrificing the flow of the copy.
Search Engine Submission
Once these and several other search engine optimization services have been completed, your site will be ready to be submitted to the search engines and directories.